Formerly The Co-Op Taken in The Square. Now, to paraphrase a recent advert " a trendy clothes shop". (Photo credit: Wikipedia) Trendy clothes online, surely not! But hang on a minute, why not?
Clothes catalogues have always tried to offer the trendiest clothes with the added appeal of paying for them in a very affordable manner. The downside in catalogues targeting the sale of trendy clothes has always been the lead time that they have traditionally needed to buy them, to photograph them and to actually print their catalogues and get them to their customers. By the time all of that had been done, the most cutting edge of trendy new fashions had gone off the boil.
Today however, the fashion industry is a completely different landscape, with catalogue and online retailers now being in the same position as any other fast moving fashion retailer. Today, especially catalogue retailers who already have their production resources in place can create bespoke fashion garments and have them photographed and published online in a fraction of the time and at a fraction of the costs of yesteryear.
The resulting benefits are huge reductions in time and cost which means that fashion retailers can now test cutting edge, trendy clothes ranges online at a fraction of the cost that it once would. In short, they can now test demand for a product without taking the risk of going into production on a hunch.
During the last fifteen years, clothes catalogues have blown away the notion that clothes's shopping from a printed catalogue should be relegated to history and they've proven time and again, that they can, and do offer trendy clothes that compete with the most trendy of high street stores.
Discerning shoppers now choose when and where they shop, and without the constraints of a staid old fashioned clothing range, catalogue and online retailers are proving to be a fast moving and in many cases a preferable place to shop.
With more choice, the trendiest of styles and a huge choice of retailers, online shopping is clearly the best place to be shopping for trendy clothes.
Happy shopping.
Clothes catalogues have always tried to offer the trendiest clothes with the added appeal of paying for them in a very affordable manner. The downside in catalogues targeting the sale of trendy clothes has always been the lead time that they have traditionally needed to buy them, to photograph them and to actually print their catalogues and get them to their customers. By the time all of that had been done, the most cutting edge of trendy new fashions had gone off the boil.
Today however, the fashion industry is a completely different landscape, with catalogue and online retailers now being in the same position as any other fast moving fashion retailer. Today, especially catalogue retailers who already have their production resources in place can create bespoke fashion garments and have them photographed and published online in a fraction of the time and at a fraction of the costs of yesteryear.
The resulting benefits are huge reductions in time and cost which means that fashion retailers can now test cutting edge, trendy clothes ranges online at a fraction of the cost that it once would. In short, they can now test demand for a product without taking the risk of going into production on a hunch.
During the last fifteen years, clothes catalogues have blown away the notion that clothes's shopping from a printed catalogue should be relegated to history and they've proven time and again, that they can, and do offer trendy clothes that compete with the most trendy of high street stores.
Discerning shoppers now choose when and where they shop, and without the constraints of a staid old fashioned clothing range, catalogue and online retailers are proving to be a fast moving and in many cases a preferable place to shop.
With more choice, the trendiest of styles and a huge choice of retailers, online shopping is clearly the best place to be shopping for trendy clothes.
Happy shopping.
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